Un-Natural Disaster

April 20, 2008

When Artwise Curators commissioned Troika to create the signature sculpture for the new addition to Heathrow Airport, Terminal 5. they had no idea the tornado would be so apropos. The recent baggage debacle that has resulted in the resignation of high level staff, has brought a new level of irony to the artwork.
The piece is aesthetically sound using flip-dots as the skin of the sculpture, a true flashback to travel in the 70’s and 80’s when flip-dots covered signs in train stations and airports. The brilliance of ‘Cloud’ is its irony; given the storm that reeks havoc below.
The opening mirrored a near resemblance to a tornado costing the company an estimated £16million in addition to fines of £121.5 million by the UK’s Office of Fair Trading over price fixing. British Airways was also fined £150 million by the Department of Justice. Both operations director Gareth Kirkwood and customer services director David Noyes were terminated. Mr. Walsh, BA chief executive claims “There is little value or merit in trying to apportion blame.” At this stage it is safe to say British Airways had their head in the clouds.
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